Established in 2014, YODY is a Vietnamese fashion brand committed to delivering quality products, modern designs, and exceptional shopping experiences. Over more than a decade of growth, YODY has strengthened its position in Vietnam’s fashion industry, expanding its retail network to over 270 stores nationwide.

Guided by the philosophy “Look Good – Feel Good,” YODY strives to bring together style, comfort, and everyday versatility. The brand continuously invests in material research and innovation, developing contemporary and versatile collections for men, women, and children to suit different lifestyles, occasions, and personal styles.

In 2026, YODY achieved a significant milestone with its products being recognized under the Vietnam Value 2026 (Vietnam National Brand) Program, reflecting the brand’s ongoing commitment to product quality, innovation, and the advancement of Vietnamese fashion. In the same year, YODY also set a Vietnam Record as the multi-segment Vietnamese fashion brand with the largest retail network, spanning all 34 provinces and municipalities across the country.

Driven by its ambition to bring Vietnamese fashion to the global stage, YODY continues to embrace innovation, elevate customer experiences, and inspire a modern approach to fashion built around confidence, comfort, and individuality.