Launched in 2021, Phê La began its journey with the philosophy of “Creativity from the Original,” honoring the authentic values of Specialty Oolong Tea and carefully selected Vietnamese coffee.

Throughout its development, Phê La has gradually made its mark through handcrafted and free-spirited creations — from handmade Oolong pearls and Specialty Oolong Cold Brew, to beverages thoughtfully paired with familiar Vietnamese ingredients such as Bến Tre coconut milk, ST25 rice, and seasonal fruits. Each drink is more than just a beverage; it is how Phê La tells the story of local ingredients, people, and the rhythm of Vietnamese life through a modern, approachable language.