The MUJI name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning No Brand, Quality Goods. Established in Japan in 1980 MUJI provides a wide array of quality products including household, stationery, furniture, apparel and food.

MUJI is based on three core principles, which remain unchanged to this day:

1. Selection of materials

2. Streamlining of processes

3. Simplification of packaging