Miniso is a retail consumer brand, headquartered in Tokyo, Japan. Founded by talented designer Miyake Jyunya and Chinese businessman Ye Guofu. Operating from 2013, Miniso has been leading in the field of consumer goods in the world.

With the guideline is simple, towards the nature and quality of life as the core values ​​of the brand: “bring the product to the true nature of it”; Miniso always offers customers high quality, innovative and affordable products. With prices ranging from 43,000 VND to 420,000 VND, customers will have an enjoyable shopping experience with quality items, in accordance with Japanese standards. Nowhere is the “buy without thinking” price as in Miniso. You can pick up dozens of items from the Miniso store that the price may be less than 1 million.