In 2008, in response to the competition situation in the domestic children’s clothing market, Anta took the lead in launching the Anta children’s brand, which is committed to motivating every child to have a happy sport. The brand has created shoes and apparel products for children aged 1 to 14 that meet professional sports performance and daily wear needs, so that “urchins” can gain meaningful growth in interesting sports, stimulate children’s growth talent, and create the future.

Brand positioning: Professional children’s sports culture brand
brand proposition: Encourage every child happy campaign to help parents stimulate the child to grow talent, creating the future
Brand personality: Professional, funny, passionate, inspired

Brand manifesto – a growth stubborn
Stubborn,
Not Just playing,
It is a life lesson for children to grow up.
It is stubbornness without reason and optimism. It is stubbornness that
Would rather lose together than win.
It is the stubbornness of adults who have decided 10,000 times that “you can’t do it” or “try it”.

Stubborn,
Not just a good move,
It is instinctive movement of the child,
It is the child’s body stronger,
Stronger their will.
Let the children jump, run, and attack again and again,
Learn to win, learn to lose,
Learn to laugh, and learn to cry.

Growing up,
Anta children.