Second Floor  ／ Fashion ／
09:00–22:00 (cuối tuần và ngày lễ)
Pets are not allowed
Before baseball was donned “America’s Pastime” and before the word “Fitted” became a noun, one family embarked on a journey that would revolutionize and redefine the headwear industry. THE 1920s: BUILDING THE FOUNDATION German immigrant Ehrhardt Koch, 37 and a skilled craftsman saw an opportunity to redesign the process used and the quality of “fashion” headwear. In 1920, his dream came true when he borrowed money from his sister, Rose to start New Era Cap Co. His expertise and openmindedness led to the company producing 60,000 Gatsby-style caps in the first year. Fact From The Archives: Our first manufacturing plant was located in a rented back room on Genesee St., Buffalo, NY until 1932
THE 1930s – A SHIFT IN STYLE In 1932, Ehrhardt’s son, Harold, joined him in the business. Harold noticed the demand for the fashion cap fading, while professional baseball was growing in popularity. It was then, New Era took its first calculated business venture by bringing a new item in the marketplace – the baseball cap. The first New Era® professional baseball cap was produced in 1934 for the Cleveland Indians’ uniforms. Fact From The Archives: There were only 16 teams in major league schedule in 1930s THE 1940s – PERSISTENCE World War II was a time of hardship and New Era was no exception. Fabric was scarce, but the Koch’s were resourceful, obtaining surplus, plain fabric by going to the garment
district in New York City. In fact, the fabric used to produce the caps during this time was dyed at the family’s home in washing machine to match the colors of local teams. Fact From The Archives: New Era’s elastic-backed, adjustable caps made their debut in the 1940s.
THE 1950s – BIRTH OF AN ICON By 1950, New Era was the only independent cap maker supplying caps to big league baseball teams. Its impressive roster of clients included many of the 16 teams at the time like the Brooklyn Dodgers®, Cincinnati Reds®, Cleveland Indians® and Detroit Tigers®. In 1954, Harold designed New Era’s fitted 59FIFTY style cap, giving it a more contemporary look. Fact From The Archives: It takes 22 Steps to make the perfect cap. 22 pairs of hands that create the 59FIFTY. THE 1960s – PAVING THE WAY To better accommodate the growing company, Harold, now leading the charge, opened a manufacturing facility in Derby, New York, close to the family’s home. The location would become the exclusive producer of the iconic 59FIFTY® cap. Having proven itself, New Era was invited by MLB to sell directly to every team at its annual Winter Meetings. This was a pivotal step to the brand’s path to exclusivity with the league. Fact From The Archives: In the 1960s the term “Painting with thread” was coined by Val Koch in reference to our embroidery.
THE 1970s THE NEXT GENERATION In 1972, Harold’s son, David, was named president – 14 years after he began working for the company. A few years later, Chris Koch, David’s son, continued the tradition and began working in the Derby manufacturing plant for his grandfather and father. Fact From The Archives: By 1974, New Era had deals with 20 of the 24 professional teams that comprised Major League Baseball® at that time. THE 1980s – ONWARD AND UPWARD Guided by David Koch’s vision, the 1980s became a decade of consistent growth. The company was producing headwear for college sports, AAA and International Baseball leagues and started selling caps to sports fans. Fact From The Archives: 1980 was the first time we offered MLB On-field caps to fans through a mailorder as in the Sporting News.
THE 1990s THE ONE, TWO PUNCH Being named the exclusive supplier of on-field caps for Major League Baseball in 1993 and experiencing its first brush with custom, fashion headwear in 1996 with Spike Lee, New Era was shaping a future of creativity and collaboration. Fact From The Archives: New Era made the decision to launch its new identity in1997 with the introduction of the “flag” logo. THE 2000s – GO GLOBAL OR GO HOME The vision that marked New Era’s growth in the 1920s and 1930s proved to be alive and well in the early part of the new millennium. The company’s globalization efforts continued with offices opening up in Europe, Japan and Australia within a two-year period.
• Started to see our position as the number one headwear brand in the world and one that spans the worlds of sport, fashion, music and entertainment.
• In 2001, Chris Koch, who had been the company’s president since 1993, was named CEO
• In 2006 the company moved its corporate offices from Derby back to downtown Buffalo where it all started 86 years earlier. Fact From The Archives: After a long, courageous fight with cancer, David Koch passed away in 2002. The David C Koch Regional Perfusion Cancer Therapy Center at UPMC in Pittsburgh honors his Memory by providing medical treatment and care for cancer patients. Fact From The Archives: We started our New Era Foundation in 2016 to continue our long history of giving back