Positioning the brand “The Happy Mall”, AEON MALL Long Bien launches a new key visual as an affirmation to implement the goal of becoming: The Happy Destination of all Customers.

Inspired by the characteristic magenta pink of the AEON MALL brand which is a mix of Blue symbolizing of peace and Red symbolizing of prosperity, the new key visual The Happy Mall is represented by the image of the road with the joy of experiencing every customer with all services at AEON MALL Long Bien.

The image of customers from adults to children, from couples to teenagers enjoying shopping, entertainment and cuisine at AEON MALL Long Bien expresses clearly the idea The Happy Mall, the meeting place of all happiness.

New identification with Japanese-style animated details combined with real people images brings a sense of closeness, friendliness and cohesion between Vietnam and Japan culture as the motto serving “Japanese heart, Vietnamese smile” that AEON MALL Long Bien always tries to bring to customers.

In particular, the launch of a new key visual in 2020 is the right time to mark the 5-year milestone for the journey to win the hearts of customers of AEON MALL Long Bien Shopping Mall in Hanoi. A challenging journey of growth with striving and changing continuously to improve service quality to brings peace of mind, satisfaction and the most complete happiness experience for all customers.

With all our efforts, we hope to receive the trust and support of all customers to continue to become a Happy Destination, bringing the Japanese Heart to connect millions of Vietnamese Smile.

AEON MALL Long Bien would like to sincerely thank!