{"id":5065,"date":"2019-12-28T11:55:38","date_gmt":"2019-12-28T04:55:38","guid":{"rendered":"https:\/\/aeonmall-long-bien.com.vn\/?post_type=shop&p=5065"},"modified":"2021-07-15T15:53:20","modified_gmt":"2021-07-15T08:53:20","slug":"anta-kids","status":"publish","type":"shop","link":"https:\/\/aeonmall-long-bien-en.com\/shop\/anta-kids\/","title":{"rendered":"ANTA Kids"},"content":{"rendered":"

In 2008, in response to the competition situation in the domestic children’s clothing market, Anta took the lead in launching the Anta children’s brand, which is committed to motivating every child to have a happy sport.\u00a0The brand has created shoes and apparel products for children aged 1 to 14 that meet professional sports performance and daily wear needs, so that “urchins” can gain meaningful growth in interesting sports, stimulate children’s growth talent, and create the future.<\/p>\n

Brand positioning:<\/strong> Professional children’s sports culture brand
\nbrand proposition:<\/strong> Encourage every child happy campaign to help parents stimulate the child to grow talent, creating the future
\nBrand personality:<\/strong> Professional, funny, passionate, inspired<\/p>\n

Brand manifesto – a growth stubborn<\/strong>
\nStubborn,
\nNot Just playing,
\nIt is a life lesson for children to grow up.
\nIt is stubbornness without reason and optimism. It is stubbornness that
\nWould rather lose together than win.
\nIt is\u00a0the stubbornness\u00a0of adults who have decided 10,000 times that “you can’t do it” or “try it”.<\/p>\n

Stubborn,
\nNot just a good move,
\nIt is instinctive movement of the child,
\nIt is the child’s body stronger,
\nStronger their will.
\nLet the children jump, run, and attack again and again,
\nLearn to win, learn to lose,
\nLearn to laugh, and learn to cry.<\/p>\n

Growing up,
\nAnta children.<\/p>\n","protected":false},"parent":0,"template":"","lang":"en","translations":{"en":5065,"vi":5056},"_links":{"self":[{"href":"https:\/\/aeonmall-long-bien-en.com\/api-app\/wp\/v2\/shop\/5065"}],"collection":[{"href":"https:\/\/aeonmall-long-bien-en.com\/api-app\/wp\/v2\/shop"}],"about":[{"href":"https:\/\/aeonmall-long-bien-en.com\/api-app\/wp\/v2\/types\/shop"}],"wp:attachment":[{"href":"https:\/\/aeonmall-long-bien-en.com\/api-app\/wp\/v2\/media?parent=5065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}